Audiohook vs Acast Ads Platform: What’s the Difference?

Programmatic targeting and optimization are ideal features of an audio advertising platform. With programmatic targeting, you can deliver ads to specific audiences using Audiohook’s sophisticated analytics and algorithms. Effortlessly serve ads to audience segments based on demographics, location, listening habits and more. While Acast Ads also has targeting features, Audiohook’s programmatic targeting lets you automatically serve your ads to the right audience. With our proven approach, you can get more engagement from your audiences, along with more conversions.

Audiohook lets you reach listeners across platforms and audio markets. With our diverse selection of ad placements on streaming music platforms, podcasts and digital radio stations, you can hit your audience where they listen most. This lets you cast a wide net, which you can then narrow down as you learn where your target audience listens and engages the most.

It’s difficult to optimize your audio ad campaigns if you have no insight into their performance or where things can be improved. This is where closed-loop attribution can make a huge difference. Closed loop attribution lets you see the customer journey through your ad funnel – from impression to conversion and everything in between. This top-down view of your audio ad funnel allows you to fight the weak points and capitalize on your strengths, leading to better KPIs for your campaigns.

Audiohook gives you a holistic view of all of your audio advertising campaigns from one intuitive platform. You get transparent reports into your campaigns, access to a vast ad marketplace, tools for programmatic targeting and everything else you need to fully manage an effective audio ad campaign. With Audiohook, you can take control of your ad campaigns and fine-tune them to take them to the next level.