Spotify Audio Ads
Streaming audio has never been more popular, and Spotify has grown from a music streaming service to encompass 50 million songs, 500,000 podcasts, countless audiobooks, and other types of audio entertainment. Even The Joe Rogan Experience, one of the top 3 podcasts on iTunes, can now be streamed on Spotify, showing how the platform has upped its game when it comes to audio streaming.
Fortunately for those looking to reach their target audience through audio ads, Spotify’s programmatic business has reached new heights, too. In just four years since its conception, Spotify’s audio ads now account for 20% of the company’s ad revenue. Are you ready to jump on board?