The Power of Programmatic Audio Advertising.

By placing ads in radio streaming services, podcasts, and other audio platforms, you have a unique opportunity to reach consumers without the need for a screen.

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Are you looking for ways to reach the majority of America’s population over the age of 12? Programmatic audio advertising is one of the most effective and affordable ways to get your brand in front of your target audience.

By placing ads in radio streaming services, podcasts, and other audio platforms, you have a unique opportunity to reach consumers without the need for a screen.

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Benefits of Programmatic Audio Advertising

Why is programmatic audio one of the best avenues for your marketing budget? Here are just a few reasons businesses are clamoring to create programmatic audio ads today:

  • Music streaming services are growing in popularity. More than 192 million people listen to at least one radio streaming service regularly, and that number is only going to increase over time.
  • The use of mobile devices is on the rise, too. Thanks to smartphones, tablets, and laptops, listeners can take their music and podcasts with them anywhere they go—meaning you have a chance to engage them with audio ads from all over the world.
  • Audio ads offer an intimate brand-listener bond. Consumers are bombarded with ads every time they look at a screen or magazine, but audio ads allow for a greater connection to your brand that consumers won’t ignore.
  • Audio listeners are affluent and well-educated. People using music streaming services and listening to podcasts often have a disposable income, meaning they’ll be more likely to act on your calls to action.
  • Audio ads are distraction-free. Even if your listeners are working, exercising, or driving when they hear your ad, they’ll still be able to hear your message without distraction.
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Future of Programmatic Audio Advertising

From Spotify and Pandora to SoundCloud, programmatic audio advertising is on the rise. The digital-radio listener base has grown by more than 30 million listeners since 2014.

Don’t miss the chance to join in on this smart advertising move for your business. Sign up for Audiohook now and learn how we can help you get started with programmatic audio advertising today.

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