Podcast Programmatic Advertising
Since the birth of podcasts in 2004, this form of media has skyrocketed in popularity, with 32% of Americans tuning into a podcast at least once a month—while commuting to work, taking a walk, doing chores, and more.
Today, there’s a podcast for everything, from pop culture and politics to meditation and martial arts. In fact, there are more than 550,000 active shows on Apple Podcasts alone. And with so many niche podcasts out there, companies have a huge opportunity to reach their target market using podcast programmatic advertising.