Though many companies still choose to run traditional radio ads, digital audio advertising has speedily overtaken radio as the most effective way to reach today’s consumers. Traditional radio is more difficult to access and offers less control. But digital audio is accessible from anywhere in the world and allows users to customize their listening experience, so they get to hear whatever they want, when they want it.
Consumers can choose from dozens of radio streaming platforms, live talk programming, podcasts, sports updates, and more when they opt for a digital platform. So it’s no surprise that 204 million Americans spend time listening to digital audio—and that advertisers are taking notice.
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